When YouTube started in 2005, it took its slogan, "Broadcast Yourself" to heart. Since then, it'due south get the largest video-sharing platform in the earth, competing with traditional viewing platforms like pic and television. And i of the main ways information technology competes with motion picture and Boob tube experiences is through YouTube Premiere.

Whether you're diving into YouTube for the commencement time or are a seasoned pro, here's everything you need to know nearly using YouTube Premiere.

What is YouTube Premiere?

In a nutshell, YouTube Premiere lets viewers watch new videos together — YouTube likens it to a Telly or motion-picture show premiere, and for good reason.

With YouTube Premiere, you can upload prerecorded videos and schedule them to air at scheduled dates and times. This allows you to promote the video content before information technology premieres, and interact with viewers in real time during the premiere in the comments or in the live chat. (After a YouTube Premiere, the video remains available like a regular video.)

Who should apply YouTube Premiere?

YouTube Premiere especially beneficial for creators or organizations seeking to debut new videos at a specific time. In this way, information technology's a great culling to livestreaming because it retains the live viewing feel while as well giving you the freedom to tape your video at whatsoever fourth dimension (much like Facebook Scout Parties). This can be useful for many industries including:

  • Music: Ariana Grande famously leveraged YouTube Premiere for the release of her "thank u, next" music video and shattered every record in the process, proving YouTube Premiere to exist a valuable platform for other musicians looking to release videos of their ain. Furthermore, musicians can use the platform to air prerecorded concerts and events.
  • Trip the light fantastic and theater: As theaters and stages beyond the country close their curtains due to COVID-19, many are turning to the internet to share performances their companies have been preparing for months. YouTube Premiere provides an opportunity to "premiere" recitals, musicals, and plays to audiences much like an opening night debut.
  • Faith communities: A nifty culling to livestreaming worship services, YouTube Premiere lets yous tape services in accelerate and debut them for your congregation or community to watch together. This could work especially well if you'd like to combine worship music recorded at ane time, a lesson recorded at another, a reading recorded at some other, etc.
  • Goggle box and movie: YouTube itself compares its Premiere platform to a television or flick premiere, making it an accessible, cost-effective means for directors and producers to release content.
  • Museums, zoos, and other attractions: Have a new showroom opening and desire to share it with people who tin't visit in person? No trouble! Utilize YouTube Premiere to offer visitors a digital bout of an exhibit and the artists backside it.
  • Podcasters:If you like to practice a live recording of your podcast production merely don't want to release the video episode before the audio episode drops, use a YouTube Premiere to schedule the video for the aforementioned fourth dimension that you'll release the sound.

How to use YouTube Premiere

The most time-intensive function of YouTube Premiere is filming and editing the video y'all'd like to premiere. All the same, if you lot use a alive-editing tool such every bit Switcher Studio, you lot can editwhile you tape, eliminating the demand for post-production. Across that, scheduling a YouTube Premiere takes only a few minutes!

To prepare and schedule a YouTube Premiere, follow these steps:

  1. Go to youtube.com/upload. If you're uploading from YouTube's chief page, only click the video camera icon with the plus sign — that's the upload push button!
  2. Select the video you would similar to upload and add any details (title, description, tags) and video elements (cease screen, cards) you'd like to include, progressing until yous reach the Visibility tab.
  3. Choose Schedule, check the box side by side to Fix as Premiere, and choose the date and time you'd like your video to premiere. (Alternately, y'all tin can choose Save or Publish andPublic and check the box next to instant Premiereif yous'd like your video to premiere immediately.)
  4. Click Publish to consummate the upload process.
  5. You'll exist taken back to your Channel Videos list. Hover over your new video, click the more icon (vertical ellipsis), and then clickGet shareable linkto automatically copy the URL to your premiere folio.

Note: At this time, Premiere videos tin only be published from a computer, but they can exist watched from any platform.

Scheduling your YouTube Premiere video

How to schedule a YouTube Premiere

Getting the URL for your YouTube Premiere video

Finding YouTube Premiere URLTips for promoting your YouTube Premiere

Ane of the central advantages of using YouTube Premiere is beingness able to schedule videos in advance, thereby permitting you lot the opportunity to promote the video ahead of time. If you're in need of tips to make the most of your promotions, here a few suggestions:

Promote your YouTube Premiere on social media

This will naturally be virtually people's go-to, every bit it should be! When promoting your YouTube Premiere on social media, it's important to consider which channels to leverage. For example, if the majority of the audience you desire to target is on Facebook and Instagram, promoting it on LinkedIn or Twitter won't evidence as fruitful. Similarly, promoters looking to target a Generation Z audience should primarily focus on TikTok and Instagram. To increase your attain with these posts fifty-fifty more, y'all can pay to "boost" them to a custom audience of your choosing. Wherever your existing audience is on social, share the link to your YouTube Premiere (the video'southward page volition show a live countdown leading up to the premiere time) along with details, video stills, or even a preview clip to entice people to melody in.

Promote your YouTube Premiere to your email list

Social media shouldn't become all of the attention! If you lot have an email list at your disposal, by all means, use it! Subscribers to your email listing are already invested in your organization, product, or service, therefore making them more likely to tune in for the YouTube Premiere. This volition also aid promote it to anyone who may have missed your social media posts! All y'all actually demand to include is a link to your video, a description of what it'due south about, and a still from the video.

You spent valuable time creating content — savor it with your community, followers, and fans! Happy broadcasting!

Whether you love to become alive or prefer to tape in advance, Switcher Studio lets y'all edit videos whileyous livestream or record, which means at that place'southward no turnaround time after filming. You lot can even bring in remote guests in real time. Start with a 14-day free trial to take Switcher for a spin.